About me
UX/UI Designer | Web Designer | Web Developer | Graphic Designer | Digital Marketing Consultant | Photographer | Traveller
About
Who am I?
I am a results-driven and strategically oriented Senior Product Designer with 10 years of experience in UX/UI design. Throughout my career, I have had the privilege of working with both private agencies and non-profit organizations, which has allowed me to develop a well-rounded skill set. My expertise spans across industry-standard tools such as Adobe Creative Cloud, Figma, and Sketch.
I am a creative and resourceful designer with a proven track record of delivering effective and impactful digital design solutions. As a collaborative team player, I excel in contributing to the success of projects and take great pride in seeing the positive outcomes of my work, particularly when it benefits the broader community. I believe in a strong work ethic and always strive to deliver high-quality work, consistently meeting deadlines and exceeding expectations.
Who I really am...
Outside of my professional life, I am an avid traveler with a passion for exploring the hidden corners of the cities I visit. I also have a deep love for reading and find great peace in spending time in libraries.
I believe in the importance of embracing diversity in all aspects of life. Whether attending art exhibitions, music festivals, or local cultural events, I enjoy learning about different cultures and perspectives. I believe this appreciation for diversity enriches my work, allowing me to create inclusive and user-centric designs that resonate with a wide audience.
Family and friends play a crucial role in my life. I truly value spending time with my friends. Connecting and engaging in meaningful conversations is something that energises me. I also cherish spending my weekends with my niece, enjoying simple activities such as reading storybooks and engaging in imaginative play. She is a bright and kind-hearted 8-year-old who constantly inspires me with her curiosity.
In addition to my professional and personal interests, I am passionate about helping others whenever possible. Whether it’s offering advice, lending a hand to a colleague, or volunteering my time to support causes I believe in, I find great fulfilment in making a positive difference in people’s lives. I am known for being a great listener, and I take pride in the positive relationships I build within every team I work with.
Skills
Web Design
SEO
UX/UI Design
Communication
Time Management
Teamwork
Google Analytics
Problem-Solving
Product Design
Photography
Research
Experience
- Sep 2022 - Present
Senior Product Designer - Service NSW
- Manage the project timeline, including developing project plans, identifying and coordinating resources, meeting reporting requirements to ensure project outcomes are achieved on time, to quality standards and within agreed scope, collaboration with stakeholder and team members
- Working on user experience design and user interface design.
Senior User Experience Designer 2022 May – June
- Review, plan, design and investigate the audiences for websites and assist in creating user journeys to inform the good experiences in services, content and design
- Manage and lead interviews and research activities to inform best practice
- Ensure alignment to the NSW digital design standards
- Solutions oriented in the development of options for business stakeholders
- Engage and collaborate with the DCJ digital experience team in the development of standards and guides to ensure digital accessibility
- Support or lead conversations on IA, wireframing and user experience
- 2022 May - 2022 Sep
Project Lead _ NSW Communities & Justice
- Manage the project timeline, including developing project plans, identifying and coordinating resources, meeting reporting requirements to ensure project outcomes are achieved on time, to quality standards and within agreed scope, collaboration with stakeholder and team members
- Working on user experience design and user interface design.
Senior User Experience Designer 2022 May – June
- Review, plan, design and investigate the audiences for websites and assist in creating user journeys to inform the good experiences in services, content and design
- Manage and lead interviews and research activities to inform best practice
- Ensure alignment to the NSW digital design standards
- Solutions oriented in the development of options for business stakeholders
- Engage and collaborate with the DCJ digital experience team in the development of standards and guides to ensure digital accessibility
- Support or lead conversations on IA, wireframing and user experience
- 2021 Sep - 2022 Apr
Web Designer & Digital Marketing Consultant - Cube Online
- Enhanced growth for 30+ small and medium businesses through graphic design, custom website development, and digital consultancy.
- Designed visually appealing websites aligned with brand guidelines, utilising Google Analytics for traffic tracking and updates.
- Collaborated within creative teams to deliver high-quality graphic designs for print and digital platforms.
- 2019 Aug - 2021 Sep
UX/UI & Web Designer - DigiSpace Australia
- As a web designer working in numerous internal projects, I handled both the front-end and back-end in the several websites.
- Conceptualise and create intuitive, engaging, and brand- consistent web experiences for our new or existing clients. I continually improve and optimise user experience for sites and help collaborate in concept development and design ideation cross-functionality to help define a creative strategy.
- Design and develop SEO friendly websites- e-commerce, portfolio, blog, corporate.
- Design logo, ad campaign material, magazines and news letters.
- Assist and communicate with other team members to achieve team objectives and design outcomes within the timeframe.
- 2020 Nov - 2021 Mar
UX/UI Designer & Web Developer - Tong Garden Australia
- Designed user-centered solutions for an international brand, including e-commerce website updates and product package designs.
- Utilised customer research, usability testing, and analytics to optimise website design and maintain brand identity.
- Managed UX project delivery within Agile frameworks, meeting deadlines and budgets
- 2018 Jan - 2019 Jan
Digital Media Editor - NeuRA (Neuroscience Research Australia)
- Identified and created engaging daily videos from filmed content, adding value to the online audience through advanced photography and platform-specific graphics, including subtitles and thumbnails.
- Conducted usability studies, performed user research, and developed personas and journey maps.
- Designed highly usable and simplified layouts and designs.
- Analysed customer responses and website data to identify high-traffic web pages and determine the factors behind their performance.
- Built storyboards to conceptualise designs, effectively conveying project plans to clients and senior management.
- Extensively edited in Adobe Premiere Pro, After Effects, Photoshop, and Lightroom.
- 2017 Oct - 2018 Oct
Team Member - Myer
- Provide exceptional customer service
- Sourcing, steaming and packing down items
- Processing refund, exchange and attending cash counter
- 2017 Oct - 2017 Nov
Student Administrative Assistant - UNSW (University of New South Wales)
- Graduation paper work, Graduation ceremony on duty
- Data entry
- Sorting graduation certificates and addressing mails
- Checking and filing assorted certificates and AHEGS
- Carry out administrative duties such as filing, typing, copying, scanning
- 2017 Feb - 2017 Apr
Assistant Art Director - Little Big Films
- Art Director at SHORT FILM “Life in Other Words
- Planning to strategy for campaigns and visual ads
- Post Production Edit – editing videos in Adobe Premiere Pro
- Designing, creating and sourcing social media posts
- Photography – In house photographer
- Set the overall artistic style for each project
- Tracking daily progress against the filming production schedule
- Arranging logistics for shoots
- 2014 Jan - 2017 Jan
Digital Designer - SMAB
- Designing branding material
- UI for website
- Designing logo, business cards and banners
- Creating Social Media Posts
